The Purist Company is committed to meeting the highest standards of purity and effectiveness from the ingredients we use in [A'kin] products

In this section, learn more about the benefits of the ingredients we use and find out about the ingredients we avoid and why.

We have replaced SLS and SLES in our shampoos with our own special blend of botanical ingredients. Instead of silicone in our conditioners we use cold pressed jojoba, avocado, macadamia and hydrolysed wheat protein – organically grown wherever we can.

In our skin care range we choose the purest of ingredients such as gentle cleansers for their skin friendly compatibility.

[A'kin] products are formulated free from sulfates, parabens, ethoxylated and petrochemical cleansers, propylene glycol, silicones, phthalates, mineral oils, DEA and artificial colours.